Music · E-commerce
Overview
An independent digital retailer for underground techno and house music — DRM-free downloads, full track previews, and permanent ownership, for after-hours club culture rather than mainstream streaming audiences.
Challenge
As a niche label-meets-retailer founded in 2012, Amnesia needed an e-commerce experience that felt as curated and underground as its catalog, without the generic feel of an off-the-shelf storefront.
Solution
We built a catalog-first storefront with genre filtering (deep house, tech house, techno), full-track previews, and a library system for purchased downloads — DRM-free ownership as the core promise.
Results
Tech Stack