E-commerce · Web3 Fashion
Overview
An urban streetwear brand that pairs physical apparel with a Web3 layer — collectible NFTs on the WAX network and an NFT-card gaming arena — for a customer base as into crypto culture as it is into clothes.
Challenge
The brand needed an e-commerce experience that could sell clothing like a normal storefront while making the NFT and gaming layer feel like a natural extension, not a bolted-on gimmick.
Solution
We built a store that leads with the apparel collections, then introduces the WAX-based NFT drops and card game as a connected ecosystem — one brand, one account, three ways to engage.
Results
Tech Stack